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THE BRISBANE BOOM
WHAT CORELOGIC WON’T TELL YOU ABOUT EMOTION-DRIVEN BUYERS
Another month, another upward lurch. According to the June 2025 CoreLogic Housing Chart Pack, Brisbane dwelling values have climbed for the 20th consecutive month, with an annual increase of 7.1%.
The data is clear. But what it doesn’t capture is the feeling.
The impulse that drives a couple to stretch their budget for that curved island bench bathed in north-eastern sun. The slow smile from a buyer who walks in and recognises themselves in the space, not because it was logical, but because it felt like home.
There’s a quiet truth humming beneath the numbers: emotion drives decisions long before banks do.
We’re seeing it daily at Ethel + Florence. Buyers flying up from Melbourne "just to take a look" and returning with contracts in hand. Downsizers trading linear for light. Investors turned owner-occupiers because the apartment just had a feeling about it.
EOFY is usually associated with spreadsheets and strategy. But this year, it's more personal. People aren’t just buying square metreage, they’re buying rhythm. Light patterns. The way a room exhales.
So yes, CoreLogic tells us Brisbane is rising. But what it won’t tell you is that right now, the market belongs to the brave. The sentimental. The ones willing to move for a moment that makes them feel something.
If you’re thinking of selling, it’s not just a good time. It might be the moment your apartment speaks to someone. Loudly.
And that’s something no chart can predict.
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May 22, 2025
At Ethel + Florence, we don’t follow trends. We anticipate them, track them, and call them before the headlines catch up. But every now and then, it’s nice to have the data back us up. This week, resp