The E+F Standard

The E+F Standard

At Ethel + Florence, property management isn’t just about maintaining bricks and mortar; it’s about protecting investments, nurturing homes, and creating meaningful connections between people and the places they live.

We understand that a property is more than a financial asset — it’s someone’s future, someone’s home, and a reflection of the community it belongs to. That’s why our approach is grounded in care, expertise, and a deep respect for the essence of people and place.

A Boutique Agency with Heart

Founded by Adele Oliver, Ethel + Florence was born from a genuine passion for people, places, and the stories that connect them. Adele’s approach is deeply personal, anchored in integrity, kindness, and quiet excellence. She’s not just the director — she’s your guide, your advocate, and the one who picks up the phone when it matters most.

In an industry that often chases scale, we’ve chosen depth. Our exclusive portfolio allows us to focus on homes and clients that align with our values: quality, trust, and care.

Looking Ahead: Continuing the Legacy

In 2024, we proudly welcomed Anthony and his husband Brendan as partners in the business — a meaningful new chapter that brings fresh expertise and energy to E+F.

• Anthony, with over 11 years of property management experience, is known for his hands-on leadership, deep local knowledge, and unwavering dedication to his clients.
• Brendan, a former NFP fundraising leader turned marketing-savvy property manager, brings an unmatched level of detail, empathy, and innovative thinking to the team.

Together, they are committed to upholding the values that E+F was built on — and taking them even further.

Why Owners Choose Ethel + Florence:

Exceptional Tenants, Exceptional Homes

A great tenancy starts with the right match. We carefully select tenants who will respect and care for your property as their own, fostering longevity and stability in your investment.

Proactive Management, Not Just Maintenance

We don’t just react — we anticipate. Through regular inspections, preventative upkeep, and hands-on care, we preserve the condition and value of your asset, ensuring it performs year after year.

Tailored Management, Thoughtful Approach

No two owners or properties are the same — so why should the service be? We take time to understand your goals and manage your property with the same diligence as if it were our own.

Clear Communication, Zero Stress

We keep you in the loop at all times, providing transparent updates, prompt responses, and proactive advice — so you always feel informed, empowered, and supported.

Deep Local Knowledge, Strong Community Ties

Our expertise is hyper-local. From the quirks of heritage buildings to the rhythms of each inner-city neighbourhood, we know Brisbane — and we use that knowledge to your advantage.

A Partnership Built on Trust

Property management is not just logistics. It’s people, relationships, timing, intuition — and trust. And that’s where we shine.

What We Deliver

• End-to-end management: from marketing, leasing, and tenant selection to compliance, maintenance, and renewals
• Premium marketing campaigns with high-end photography, copy, and social reach
• Rigorous tenant screening and onboarding processes
• Detailed reports and proactive communication
• Rental reviews and strategic pricing advice
• Legislative compliance and risk mitigation
• Transparent financial reporting and maintenance coordination
• A lasting relationship based on service, results, and care

Our Promise

At E+F, we do things differently — and that means putting people first, always. We protect your investment as if it were our own, with integrity at the core and connection as the goal.

Let’s take care of your property the way it deserves.

Reach out today and experience The E+F Standard.