Ethel & Florence

Who We Are

Welcome to Ethel & Florence, where property management is about more than bricks and mortar—it’s about building trust, elevating service, and creating a lasting impact. Founded by Adele Oliver, our agency grew from a deep-rooted passion for people, places, and the stories that connect them. Adele’s approach is refreshingly personal and unapologetically focused on quality, integrity, and kindness, setting Ethel & Florence apart in Brisbane’s fast-paced market. She’s not just a director; she’s your advocate, your guide, and the one who answers the phone when you need her.

In a world where property agencies often chase volume, we choose connection. With an exclusive portfolio and a sharp eye on the luxury inner-city market, we dedicate ourselves to properties that resonate with our values and with owners who care about quality. We’re here to help you create an investment experience that feels empowering, seamless, and genuinely enjoyable. Bold marketing, top-tier tenant screening, and punchy, unforgettable listings are just a few of the ways we work to secure the best returns for our clients.

Our philosophy? It’s simple: put people first, do things differently, and never lose sight of what matters. At Ethel & Florence, you’re not another client—you’re a valued part of a boutique experience designed to prioritize your goals and bring real results.

Looking Ahead: Continuing the Legacy

In 2024, Ethel & Florence started the process to proudly welcome Anthony and his husband Brendan as partners to the business, bringing fresh expertise and energy to our team. With over 11 years of industry experience, Anthony is a highly skilled property manager known for his dedication and hands-on approach. Brendan, a marketing genius and passionate property manager, complements Anthony’s skills with innovative strategies that elevate our properties’ visibility. Together, they’re committed to continuing Ethel & Florence’s legacy of quality, integrity, and client-focused service, ensuring our values endure well into the future.

Our Community

We love Brisbane, and we believe in giving back to the city and the people who make it shine. Supporting causes close to our hearts is part of our DNA. One such cause is Sea Shepherd, an incredible nonprofit that protects marine wildlife and defends our oceans from environmental destruction. Sea Shepherd’s powerful work on the frontlines resonates with us because, like them, we believe in fearless commitment and direct action. Discover more about their mission at seashepherd.org or support them by purchasing official merchandise at seashepherdstore.com—100% of profits go towards global campaigns to protect our oceans.

But our community support doesn’t stop there. We’re always on the lookout for opportunities to champion local businesses, partner with nonprofits, and promote events that make Brisbane a better place to live, work, and play. Got a project, cause, or event that could use some love? We’d be thrilled to chat! Reach out to us at adele@ethelandflorence.com to share your plans—whether it’s a small business launch, a community fundraiser, or a local initiative, we’re here to lend our voice, our platform, and our support. ❤️

At Ethel & Florence, we don’t just manage properties; we’re redefining what it means to be a true community-centered, people-first agency. We’re here for the long haul, building relationships, delivering unparalleled service, and making Brisbane a more beautiful place, one home at a time.