Ethel + Florence

People before property. Always.

Ethel + Florence is a close-knit collective of real estate professionals who believe that property is about people — their stories, their milestones, and the spaces that shape their lives.

Deeply embedded in Brisbane’s most prestigious inner-city suburbs, we possess a nuanced understanding of an ever-evolving market. But more than that, we’re driven by connection. Our approach is experiential, personalised, and refreshingly human — grounded in authentic relationships, not transactions.

At E+F, we do what we do—for you.

A Boutique Agency with Heart

Founded by Adele Oliver, Ethel + Florence was born from a genuine passion for people, places, and the stories that connect them. Adele’s approach is deeply personal, anchored in integrity, kindness, and quiet excellence. She’s not just the director — she’s your guide, your advocate, and the one who picks up the phone when it matters most.

In an industry that often chases scale, we’ve chosen depth. Our exclusive portfolio allows us to focus on homes and clients that align with our values: quality, trust, and care.

Our Ethos

We’re not here to tick boxes or meet quotas.

We’re here to offer a real estate experience that feels:

• Considered rather than transactional
• Tailored rather than templated
• Warm rather than corporate

Our guiding principles:

• Integrity: Do what’s right, not just what’s easy
• Connection: Prioritise people, always
• Excellence: Raise the bar, then raise it again

Looking Ahead: Continuing the Legacy

In 2024, we welcomed Anthony and his husband Brendan as partners in the business — a meaningful new chapter that brings fresh expertise and energy to E+F.

Anthony, with over 11 years of property management experience, is known for his hands-on leadership, deep local knowledge, and unwavering dedication to his clients.

Brendan, a former NFP fundraising leader turned marketing-savvy property manager, brings an unmatched level of detail, empathy, and innovative thinking to the team.

Together, they are committed to upholding the values that E+F was built on — and taking them even further.

Our Community

Brisbane is more than our market — it’s our home. We’re proud to support causes close to our hearts, like Sea Shepherd, a bold non-profit defending marine wildlife and protecting our oceans. You can learn more at seashepherd.org or support them by purchasing official merch at seashepherdstore.com.

Beyond that, we love getting behind local businesses, neighbourhood events, and community-led initiatives that make this city shine. Got something meaningful happening? Reach out to gday@ethelandflorence.com — we’d be honoured to support it.

More Than Real Estate

We don’t just sell and manage property.

We redefine what it means to be a people-first, community-focused real estate agency.

From your very first conversation with us to long after the deal is done, we’re by your side — offering thoughtful guidance, genuine care, and results that speak for themselves.

At Ethel + Florence, you’re not another listing. You’re part of something more.