WHERE STRATEGY MEETS SOUL.

The E+F Method

At Ethel + Florence, selling property isn’t just a process — it’s a philosophy. We believe in transcending the transactional, crafting bespoke campaigns that feel as considered and personal as the homes we represent.

Grounded in empathy, insight and strategy, our methodology is designed to honour your goals, attract the right buyers, and deliver a result that feels truly rewarding.

Tailoring Your Campaign

Every property has a story. We help it unfold.

Whether you’re seeking the quiet control of private treaty or the competitive theatre of auction, we’ll guide you toward the method that suits your goals and market position. Every campaign is custom-built for maximum impact — with your voice at the centre.

The Marketing Suite

Animating your vision with strategy and soul.

From cinematic video and captivating stills to compelling copywriting and a high-conversion digital strategy, we tailor each element to spotlight your property’s unique value. Offline, we blend traditional techniques like elegant signboards, premium print, and bespoke letterbox drops to deepen local engagement.

The Launch Strategy

Styling, staging, and emotional resonance.

Before we hit the market, we recommend thoughtful enhancements — from light styling to pre-market concierge care. The result? A space that sparks emotional connection and lingers in the hearts of buyers long after they leave.

The Process

Transparency, always.

We believe you should feel informed, empowered, and supported — from start to settlement. After each inspection, we’ll be in touch with honest updates. You’ll also receive a comprehensive weekly campaign report with buyer feedback, interest levels, and next steps.

The Blueprint

Negotiation is an art — and we’ve mastered it.

We leverage emotional connection and market expertise to lead buyers toward confident, competitive offers. Our communication remains clear and constant until the right agreement is reached.

After the Deal

Our relationship doesn’t end at settlement.

From final paperwork to future property decisions, we’re here — your trusted advisors, long after the sold sticker goes up.

The Promise

We value more than a sale.

We value our relationship — with you.

Because at E+F, we do what we do… for you.