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Some stories in real estate are quiet little reminders of how quickly Brisbane can move.
Apartment 307 at Abian, 140 Alice Street was purchased in February this year for $950,000. By September, it had already found its next custodian - this time for $1,075,000.
That’s a $125,000 gain in seven short months. No fanfare, no headlines, just the hum of a prestige building doing what it does best: rewarding those who know when to move.
Why it happened here
Abian isn’t just another tower. It’s the kind of place where the concierge knows your name, and the Botanic Gardens feel like an extension of your lounge. Apartments don’t come up often, and when they do, they rarely linger.
Unit 307, with its clean design and CBD outlook, ticked the boxes buyers chase in this pocket: liveable size, a functional space that actually works, and the sort of amenity that makes weekday life feel like a holiday.
What it says about the market
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Brisbane prestige is steady, not shouty - values here don’t spike overnight, they hum along and surprise you when you check back.
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Scarcity drives momentum - quality stock in tightly held buildings keeps pressure on prices.
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Timing pays - the right buyer at the right moment is still the most powerful formula in real estate.
Our take
We call this the rhythm of Abian: strong, steady, a little discreet. Sales thread into one another, each one reminding us why this address sits so firmly in Brisbane’s prestige landscape.
For sellers, it’s proof that investing in quality pays. For buyers, it’s a reminder that waiting for the “perfect time” can sometimes mean missing it.
PS: If you’re curious what your apartment could be worth in this market, let’s talk. Sometimes the story of one sale is really the beginning of the next.
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