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2801/140 ALICE STREET
A new benchmark
Some sales make noise after settlement.
This one has shifted the conversation before it has even settled.
2801/140 Alice Street, Brisbane City is due to settle in the coming days, and already it has reset expectations. At $13,000,000 off-market, it stands $3.5 million clear of the previous Brisbane CBD apartment benchmark, and it has done so without a campaign, without headlines chasing it, and without a single open home.
Quietly. Confidently. Inevitably.
Context Matters
To understand why this result matters, it helps to zoom out for a moment.
• The median Brisbane City apartment price sits around the low to mid $700,000s
• Even premium CBD apartments typically trade well below eight figures
• Only a handful of residences have ever pushed beyond that ceiling, and almost always with heavy renovation and presentation driving the result
Last year an apartment in the same building sold for $9,000,000, which at the time was considered extraordinary. Importantly, it was the exact same floorplan as 2801, but fully renovated, finished, and presented at a very high level.
Which is where this sale becomes genuinely interesting.
Same Floorplan. Different Story.
Apartment 2801 is largely original.
Well cared for, yes, but very much lived in. No architectural overhaul. No designer reinvention. No attempt to manufacture drama.
And yet, it has surpassed the renovated benchmark by $4,000,000.
That tells us something important.
This price was not paid for fittings, finishes, or fleeting trends. It was paid for scale, position, elevation, and rarity. It was paid for volume, outlook, privacy, and a sense that opportunities like this simply do not come around often.
At roughly 550m2, the value per square metre lands far beyond typical Brisbane CBD norms, placing it firmly in territory usually associated with Sydney or Melbourne penthouses.
What This Sale Really Signals
This result is not about one apartment.
It is about a shift.
• Brisbane buyers are no longer benchmarking against yesterday’s prices
• The top end of the apartment market has depth, not just outliers
• Original condition no longer caps value when the fundamentals are exceptional
• Trophy-level apartments are being assessed globally, not locally
And perhaps most telling of all, this happened off-market, driven by clarity, confidence, and timing rather than theatre.
Before Settlement, A Line Has Already Been Crossed
The keys have not changed hands yet.
Settlement is still days away.
But the line has already been crossed.
2801/140 Alice Street has quietly redefined what is possible for Brisbane CBD apartments, not by shouting about it, but by simply existing at the right scale, in the right place, at the right moment in the city’s evolution.
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