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Discover the Ethel & Florence Difference

When It Comes to Property, We Get Personal

Forget the corporate call centres or impersonal admin teams—when you call Ethel & Florence, you get Adele. I’m here for every step of your property journey, making sure you’re not only informed but confident and relaxed.

No Fuss, No Flash, Just Real Service

We’ve set aside the industry stereotypes. No suit-and-tie formality, no flashy cars, just a down-to-earth, real-world approach to managing properties. Here, the focus is on you and your investment—because property management should be about great people, not big egos.

Specialists in Property Management (And Proud of It)

While some agencies treat property management as an afterthought, for us, it’s the main event. Managing luxury inner-city properties is our niche, and by keeping our portfolio small, we deliver an attentive, top-tier experience.

Exclusivity Guaranteed

We keep things limited to ensure quality—taking on only properties that align with our values and your goals. Our portfolio caps mean you won’t be a number; you’ll be our priority, receiving service that’s focused, detailed, and dedicated to you.

The Ethel & Florence Service Guarantee

Let’s be honest: “Satisfaction guaranteed” can feel a bit tired. I’m aiming for you to be thrilled, not just satisfied. That’s why our service guarantee lets you leave—no strings attached—if you’re not completely happy. Here’s how it works: just let me know, and give me 48 hours to make it right. If I can’t, you’re free to move on, hassle-free. And yes, you’ll find this in our Landlord Guide—no surprises.

Going the Extra Mile: Our Signature Services

Flexible, 7-Day Inspections

Looking to keep vacancy rates low? We offer Sunday inspections and live virtual tours on social media for prospective tenants who can’t make it. It’s all about making your property accessible and visible.

Exclusive Tenant Screening Database

We’re not just posting ads and waiting—we’re actively matching properties with qualified tenants from our own database. These are people who have been vetted and might have missed out on other listings, often allowing us to lease properties without advertising.

Advertising with Impact

Why should premium advertising be reserved for sales? We use professional photography, videography, and high-visibility listings on realestate.com.au to make your rental property shine. With sharp marketing that feels more like a boutique showcase than a standard rental listing, we give each property a competitive edge.

Regular Rent & Market Updates

At every lease renewal and routine inspection, we provide a full rental analysis and market update, ensuring your investment is always positioned for maximum return.

Maintenance? All Part of the Job

Preventative maintenance keeps your property in prime condition, so we don’t wait for things to break. Plus, we charge no extra fees or commissions for coordinating repairs, maintenance, or even full renovations. It’s all part of our commitment to a stress-free experience.

Fees & Services Explained

Leasing/Letting Fee

Covers all the groundwork of setting up a new lease—from inspections to tenant screening, lease preparation, and bond handling.

Lease Renewal Fee

This covers negotiations for a new fixed-term lease at the end of an existing agreement.

Management Fee

Day-to-day management of your property, from rent collection to maintenance coordination, tenant communication, and inspections.

Advertising Options

Choose from professional photography, social media boosts, and top placements on realestate.com.au to ensure your property stands out. We offer different options based on your goals and budget.

Tribunal Application & Attendance Fees

For times when a bit more legal support is needed, we handle applications and attendance at the tribunal, with only minimal charges for time and documentation.

Comprehensive Services—What’s Included

Our management and leasing fees cover a range of essential services, from detailed condition reports with photos to marketing, tenant selection, inspections, and QCAT representation.

Included Services:

  • Condition Reports: Photos and written details for transparency on property condition.
  • Tenant Screening: We handle application reviews, background checks, and submit offers for approval.
  • Routine Inspections & Rent Reviews: Ongoing checks to maintain standards and keep rent competitive.
  • Move-Out Management: Handling end-of-lease inspections and any bond claims, ensuring a smooth transition.

Ask the Right Questions When Choosing an Agent

When we meet, I’ll have questions for you to help tailor our services to your needs. But here are a few you might want to ask as well, to make sure we’re the right fit:

  • Are you a specialist in property management, or is it just a department?
  • How many properties do you handle, and what’s your approach to tenant care?
  • What’s your procedure for maintenance, tenant selection, and inspections?
  • Do you take commission on maintenance? (Hint: We don’t!)

Landlord Insurance

We’ve teamed up with Terri Scheer Insurance to provide you with the best in landlord protection. Visit terrischeer.com.au or call 1800 804 016 to learn more about coverage options tailored for landlords.